What should be a corporation's normative objective from the perspective of society as a whole? There has been a vivid and controversial debate about this fundamental question within management and business ethics research. Two classical answers can be identified: While many economists advocate in the spirit of Milton Friedman (1970) the maximization of long term shareholder value as corporate objective, proponents of the stakeholder view suggest that corporations aim at maximizing value for stakeholders. More recently Porter and Kramer have proposed to redefine the corporate purpose around "(...) creating shared value, not just profits per se" and defining shared value (SV) as creating "(...) economic value by creating social value" (Porter & Kramer, 2011). In this dissertation project, recent contributions in this debate are critically analysed from the perspective of discourse ethics and deliberative democracy. The main research objective is to develop a procedual framework for advancing SV based on recent advancements of Habermas's communicative approach to ethics, politics and society.
Business, Economics, and Social Sciences
Tel.: +49 40 42838-9472 E-Mail: Maximilian.Schormair"AT"wiso.uni-hamburg.de
Prof. Dr. Dirk Ulrich Gilbert (Fakultät für Wirtschafts- und Sozialwissenschaften, Sozialökonomie)